We have worked with a number of clients who wanted to handle much of their direct mail projects internally. To be sure, these businesses have also adopted the latest online marketing activities such as websites, email marketing and Google advertising.īut they are still using direct mail – and many are doing it on their own. Small business owners use direct mail because it’s affordable and manageable – but most of all, because they recognize the value of the physical message delivered into the homes and offices of their best prospects.
The veterinary clinic that uses postcards to reach out to pet owners.The daycare company that sends out brochures to local families with young children.The landscape company that sends out oversized postcards to select neighborhoods in their local area.The consultant that sends out personalized letters to a hand-picked list of prospects.The wholesaler that sends out periodic promotions to its own network of retailers.
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The dentist office that sends out daily postcards for appointment reminders and birthday wishes, and monthly postcards inviting new residents to come in for a free exam.The direct marketing industry may seem to be dominated by large mailers that send out millions of pieces at a time.īut in fact a giant slice of the direct marketing pie has to go to the many more small businesses that mail out a few hundred or a few thousand pieces at a time. One of the most appealing aspects of direct mail is that you can mail any quantity at any time – all by yourself. For companies that want to keep some or all of their direct mail in-house
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